How does Discord help me market my NFTs?
Building and nurturing your community has become a vital part of marketing your new NFT collection. If you don’t have a strong community that is loyal and supportive, there is no point in embarking on a new project. With the right Discord marketing services, you can build a strong and loyal community of people who genuinely care about your NFTs. You can gain support consistently for all your launches and promote your collection organically.
Consider this situation where you are running a Discord community and one of your memes gets reported. Due to this, your account gets suspended and you will have to retrieve it at the earliest. Without a community that trusts you, you will have to go through a long-drawn process to retrieve your account.
But if you have a community of loyal followers, they can all help unsuspend your account and continue your normal proceedings again. Imagine if a whole group of sixty thousand people were to protest and help retrieve your account at the earliest! This is the beauty and power of a strong community - which of course takes time and effort to form consistently.
Discord is one of the best platforms to build your community, as you can connect directly with your
prospects and engage them. Through audio and video channels, you can often go live and communicate with them directly. This will help you understand their preferences and easily implement them in your next NFT collection.
This way, you aren’t just curating unique NFTs, you are creating a new collection that your target audience can relate to by understanding their preferences. To build your community from scratch, try to tap into your close circle first. Ask your friends and family to message on your channels every day and post memes. Request people to spread the word about your NFTs and bring people to your channel organically.
Giveaways and bounty programs are good ways to rope in a large follower base. Ask people to bring in three more NFT enthusiasts or collectors who might be interested in your niche. Offer free crypto tokens or early access to your NFTs if they engage with your content. Maybe ask people to message on your Discord server every day for a month to win 1ETH for free.
Apart from building your community and gaining engagement, you could also promote your live sessions and activities. Ask people to participate in your live sessions and ask relevant questions to earn rewards. If you are just starting, assign specific questions to some people for which you already have answers ready. Give them offers and discounts if they ask the question and engage with your other audience during your session. The idea is to project your brand as an authentic source people can trust and make the channel authentic with frequent content. Discord marketing services will help you redirect your audience across your various channels - guiding them to your Instagram for announcements, your Twitter for exclusive information, offers for your Discord community members, and more.
Influencer marketing is a great way to build trust and face value. It compliments your community marketing by establishing authenticity with your audience and showing them how reliable your brand is. Influencers can also educate your audience and break down complex concepts of crypto and NFTs. It will help you expand your community by bringing in common men who know nothing about NFTs.
Influencers in your niche will know all about trends and the latest crypto news. They can curate unique and engaging content to attract your audience and retain their attention. You don’t even have to train them or provide them with the content - they can curate content which they can post tagging you or you can post tagging them. Maybe you could even add them to your Discord server and assign them a role. They can create threads, make announcements, host live sessions, and keep conversations going consistently to engage your crowd.
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